Social media content

Below are sample social media messages that you can customize and build on to promote your WE RISE events, plus sample posts from the event. We encourage you to create a hashtag for your city’s events, allowing you to track conversations and engagement. And, follow We RISE LA for in-spirational content you can flip to your audience. Ask partners, artists and speakers to join the online conversation and communicate their involve-ment to help drive participation.

To link up with the LA Campaign, use #WhyWeRise. (Treatment data sourced from Mental Health America,

Email and blog content

video content

WE RISE offers dynamic video opportunities as a powerful showcase of artistry and youth-directed community building. LACDMH has created several videos that can be used with partner organizations and press to demonstrate the energy and impact of WE RISE:

You also may want to create video from your community events, featuring unique voices and learnings from your community.
Here are some tips:

  • During the weeks leading up to the event, speak with partners to select several attendees and artists/performers for day-of interviews about why they are participating and their hopes around mental health in this generation.
  • Ask participants questions upon entering and/or leaving about their perceptions of mental health issues and how people can work together to improve care.
  • If possible, use a video camera versus a handheld smart phone. (Your partner organizations or a local university may be able to loan equipment or services.) Or, if you use a phone or personal recording device, purchase a tripod.
  • If your events are in large or dark spaces, do a trial run to ensure quality sound and lighting.
  • Secure waivers for anyone who is interviewed or featured. If static cameras will be set up, or attendees walking through the space are going to be captured as b-roll, you should post signage noting that people will be filmed and who to contact if they do not wish to be included.